What is the cheapest marketing strategy for a business? – Packwith

What is the cheapest marketing strategy for a business?

by Ranjani Venkataraman on February 28, 2022

If you are someone who runs a small scale business or a home run business having limited resources with you for marketing, then this blog is for you.

If you have an amazing physical product to sell and promote it without spending a huge ransom of money, then custom stickers are the easy way to do it.

Want to know how?

I’ll explain here.

Suppose you are selling homemade jams.

You want to spread the word about your product passively to people.

Now not all customers who buy from you will be interested in marketing for you.

Some may and some may not.

So, instead of just selling a product, sell it with a customized sticker.

#what is a customized sticker?

Let me get back to the same example of homemade jams. Suppose your brand name is “XYZ”, you print a sticker with your brand name and a registered logo.

You can also add the product information on it.

In business terms one calls these stickers as product labels or custom labels.

#How to design these business stickers?

First fix on a catchy brand name for your product that stays in the minds of your buyers.

Then fix on a logo that represents your brand or the value of your brand.

Also, list the product information you want to put up on the product.

Once all these are fixed, we can move on to the next step.

#How to choose the material personalized stickers for business?

Depending on the type of product you are going to sell, choose the material.

If it requires water proof quality, then go with vinyl stickers which have a plastic coating that is water resistant.

Or if you want to go with an eco friendly material, go for paper stickers.

If you want to highlight the logo and brand clearly, then transparent or clear stickers will help.

# How to choose the shape for logo stickers?

Circle stickers are the commonly used shape for business. They look great for small sized promotions.

Rectangle stickers can be used when a lot more information is to be added for the product side.

Cut to shape stickers are becoming a norm these days as they instantly catch one’s attention.

So, depending on what you sell, choose the shape.

Printing these personalized stickers for your business is not going to cost you much.

And with the right promotions, your product will become a sure hit with your customers.

How to choose the right material for printing custom stickers?

Customized stickers are a great way to promote your brand and the easiest way for marketing within a budget. Custom stickers are basically personalized stickers for business that includes logo stickers, brand promotion of products, product information stickers and sometimes printed for personal purposes too.

Choosing the right material to print these stickers can be confusing given an array of options available in the market.

Depending upon the nature of usage, these stickers can be made of materials like paper, white vinyl and clear or transparent material.

Some eco friendly options like recycled paper stickers is also available.

Let’s discuss each of these materials one by one.

#Paper stickers

Paper stickers are cheap and eco friendly. They are ideal for indoor use and stay in good quality as long as they don’t come into contact with liquid. Also, these stickers can’t withstand extreme temperatures and chances are they can fade with long exposure to sunlight.

Not to forget that paper stickers are more vulnerable to tearing. Paper stickers are easy to print and they absorb ink faster than other materials. They can also be handwritten with pen and pencils.

So, if you have a tight budget for product promotion, then paper stickers are your saviour.

#white vinyl stickers

Vinyl stickers are a win-win for personal care products like soaps, shampoos, lotions etc. They come with a plastic coating which makes them water proof and oil proof. White vinyl stickers do not fade easily unlike paper stickers and are long lasting as they can with stand extreme wet conditions.

These stickers are priced a little more than paper stickers as their durability is much better than them.

Hence, if you have a good budget for promotions, you can definitely bet on vinyl stickers.

#Clear stickers

Clear stickers are made from transparent vinyl material and they are water proof and scratch proof. They are perfect for windows, bottles and product labels. Be it for indoor or outdoor use, they are sure to last longer which makes them an ideal choice for business stickers.

Transparent stickers are printed with white ink behind your designs to preserve opacity. They are priced almost same as white vinyl stickers, so obviously they are expensive than paper stickers.

If you need help with professional custom sticker printing online, please contact us at Packwith. We are available on all week days and our staff are more than ready to help you.